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Our Approach:
Adapt, Align, Accelerate

A proven methodology grounded in experience, not theory - because real transformation happens in the messy middle.

This isn't a framework you implement. It's a philosophy of how we work - grounded in decades of hands-on delivery experience across industries, contexts, and challenges.


Every engagement follows this pattern, adapted to your reality. From discovery to sustainable delivery, we help you adapt to your context, align your organisation, and accelerate your outcomes.

From Discovery to Sustainable Delivery

Week 0

Engagement starts

Weeks 1-4: ADAPT

  • Discovery and diagnosis

  • Baseline established

  • Roadmap created

  • Buy-in secured

Weeks 5-16: ALIGN

  • Pilot with 1-3 teams

  • Quick wins delivered

  • Approach proven

  • Governance established

Weeks 17-40: ACCELERATE

  • Scaled rollout

  • Flow optimisation

  • Capability building

  • Handoff to internal teams

Week 40+

Sustainable delivery

without us

Blue Circular Gradient

Phase 1: Adapt

Adapt: Discover, Baseline, Prioritise

The Principle

Understand the system before you try to change it.

Most transformations fail because they start with the solution, not the problem. They impose frameworks without understanding context. They optimise for ideals, not reality.

We start by understanding YOUR reality - what's working, what's broken, what's hidden.

What We Do

Discovery Workshops

  • Value stream mapping with teams and leadership

  • Current state documentation

  • Constraint identification

  • Strength recognition (what NOT to change)

Stakeholder Interviews

  • 30-50 people across levels and functions

  • Understand perspectives, frustrations, aspirations

  • Surface hidden issues and political realities

  • Identify champions and blockers

Metrics Baseline

  • Establish current performance (cycle time, lead time, quality, predictability)

  • Benchmark against industry standards

  • Identify biggest improvement opportunities

  • Create measurement framework for progress

Root Cause Analysis

  • Diagnose why problems exist (not just that they exist)

  • Separate symptoms from causes

  • Identify systemic issues vs. isolated problems

  • Prioritise based on impact vs. effort

What You Get

Clear Diagnosis:

  • Written assessment of current state

  • Root cause analysis (not just symptom list)

  • Identification of what's working (to preserve and build on)

  • Honest assessment of challenges

Prioritised Roadmap:

  • What to fix first (based on impact and feasibility)

  • What to fix later (important but not urgent)

  • What to leave alone (working well enough)

  • Clear rationale for sequencing

Business Case:

  • Expected outcomes and timeframes

  • Investment required

  • Risk assessment

  • Success metrics

Buy-In Foundation:

  • Stakeholders understand the diagnosis

  • Leadership aligned on priorities

  • Teams engaged (not just told)

  • Shared understanding of "why change"

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Timeline

2-4 Weeks depending on organisational size and complexity

Key Insight

"We've never seen two organisations with identical problems - even in the same industry. That's why we diagnose first and prescribe second. Your context drives our approach, not our methodology."

- Darren Emery, Agilicist

Blue Circular Gradient

Phase 2: Align

Align: Connect Strategy to Delivery

The Principle

Stop delivering everything. Start delivering what matters.

Most organisations don't lack delivery capability. They lack alignment. Teams are working hard on the wrong things. Priorities compete. Strategy doesn't flow into execution.


We bring stability by connecting your strategy to how teams work day-to-day.

What We Do

Pilot Implementation

  • Start with 1-3 teams (prove value before scaling)

  • Implement improvements identified in Adapt phase

  • Measure results weekly

  • Iterate based on what's working

Strategy-to-Delivery Connection

  • Create line-of-sight from strategic objectives → initiatives → epics → stories

  • Establish governance that enables (not blocks)

  • Implement portfolio management for prioritization

  • Make strategy visible to delivery teams

Governance Redesign

  • Lightweight governance that drives decisions

  • Clear accountability at each level

  • Federated decision-making (push decisions down)

  • Metrics that matter (outcomes, not outputs)

Tooling & Visibility

  • Implement or optimize tools (Jira, Azure DevOps, BigAgile, etc.)

  • Create dashboards for transparency

  • Automate reporting where possible

  • Make dependencies and risks visible

Quick Wins

  • Deliver measurable improvements in 6-8 weeks

  • Build momentum and prove value

  • Secure broader buy-in with results

  • Demonstrate ROI before scaling

What You Get

Clear Line of Sight:

  • Every team can explain how their work connects to strategy

  • Leadership can see strategic progress, not just delivery activity

  • Priorities are clear and stable (not constantly changing)

  • Everyone pulling in the same direction

Effective Governance:

  • Decisions get made quickly at the right level

  • No more committee paralysis

  • Clear escalation paths for blockers

  • Accountability without bureaucracy

Proven Approach:

  • Pilot results demonstrate the approach works

  • Evidence to secure investment for scaling

  • Refined approach based on real learnings

  • Confidence to roll out broadly

Momentum:

  • Quick wins build belief

  • Teams engaged and energized

  • Leadership committed

  • Organisation ready to scale

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Timeline

8-12 Weeks for pilot, prove, and refine

Key Insight

"Alignment isn't about more planning meetings. It's about creating a system where strategy naturally flows into delivery - where teams know what matters and can make smart decisions independently."

- Simon Maurer, Agilicist

Blue Circular Gradient

Phase 3: Accelerate

Accelerate: Tuning Delivery for Flow at Scale

The Principle

Speed is built on clarity and alignment.

Like any high-performance engine, your delivery system needs tuning - calibrated and refined over time to stay sharp, fast, and adaptive.


We help you optimise, respond, and deliver at pace.

What We Do

Scaled Rollout

  • Extend proven approach to additional teams

  • Maintain consistency while allowing team-level adaptation

  • Scale governance and metrics

  • Expand coaching and support

flow Optimisation

  • Remove waste from value streams

  • Reduce wait times and handoffs

  • Break dependency chains where possible

  • Optimise batch sizes for faster flow

Continuous Improvement

  • Establish regular improvement rituals (retrospectives, health checks)

  • Create feedback loops (team → leadership → strategy)

  • Empower teams to experiment and adapt

  • Measure and celebrate improvement

Capability Building

  • Train internal coaches and Scrum Masters

  • Develop product management capability

  • Build technical practices (TDD, CI/CD, automation)

  • Transition ownership to your teams

Measurement & Adaptation

  • Track flow metrics (cycle time, lead time, throughput)

  • Monitor outcome metrics (business value delivered)

  • Adjust approach based on data

  • Celebrate wins, fix what's not working

What You Get

Delivery at Speed:

  • 50-150% improvement in time-to-market (typical)

  • Predictable delivery (60-80%+ of commitments met)

  • High quality (40-80% reduction in defects)

  • Sustainable pace (no burnout)

Adaptive System:

  • Teams respond quickly to changing priorities

  • Delivery system flexes without breaking

  • Continuous improvement is embedded

  • Organization evolves as context changes

Internal Capability:

  • Your people can sustain and improve without us

  • Internal coaches trained and effective

  • Practices embedded in culture

  • Self-improving organisation

Measurable Outcomes:

  • Clear ROI on transformation investment

  • Strategic objectives being delivered

  • Competitive advantage from delivery speed

  • Business results, not just activity

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Timeline

3-9 months depending on scale and maturity

Key Insight

"Acceleration isn't about working harder or adding process. It's about removing friction, creating flow, and building a system that gets better over time - not one that requires constant consultant intervention."

- Abbas Dhanani, Agilicist

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Why We Don't Sell a Framework

The Problem With Frameworks

Most consultancies arrive with a solution:

  • SAFe consultancy sells SAFe

  • Scrum consultancy sells Scrum

  • Kanban consultancy sells Kanban

  • Result: Your problem gets squeezed into their solution

Our Belief:

Your context is unique. Your culture is unique. Your constraints are unique. Your solution should be too.

Our Approach:

We start with diagnosis (Adapt), then create alignment (Align), then optimise for speed (Accelerate). What that looks like in practice varies by client - because it should.

Adapted to Your Reality

Examples of Adaption

Financial Services Client:

Context: Heavy regulatory constraints, risk-averse culture

Adaptation: Phased approach with extensive compliance integration, governance-heavy but not bureaucratic

Result: Agility within control, full regulatory compliance maintained

Gaming Scale-Up:

Context: Hypergrowth (8 to 25 teams in 18 months), startup culture

Adaptation: Lightweight governance, focus on autonomy within alignment, rapid scaling

Result: Scaled without losing startup agility

Government Programme:

Context: Multiple stakeholders, political sensitivities, cross-department coordination

Adaptation: Stakeholder management intensive, federated model, extensive communication

Result: Alignment across departments that previously couldn't coordinate

The Approach in Action

Case Study Highlight:
LadbrokesCoral

Ladbrokes Coral Group logo

Starting Point (Adapt Phase)

2-week discovery across the delivery organisation

Diagnosed: misaligned incentives, unclear ownership, supplier chaos

Baseline: 50% delivery success rate, low morale

Pilot (Align Phase)

Piloted new model with 3 teams over 10 weeks

Created strategy-to-delivery connection

Proved measurable improvement

Secured buy-in for scaling

Results

187% faster time to market

284% increase in system reliability

50% → 85% delivery success rate

96% employee satisfaction

Sustainable improvement (18 months post-engagement)

Rollout (Accelerate Phase)

Scaled across organisation over 6 months

Built internal coaching capability

Embedded continuous improvement

Transitioned ownership

See Our Approach in Action

Our approach isn't theoretical - it's battle-tested across industries, contexts, and challenges.

Book a consultation and we'll walk you through how Adapt → Align → Accelerate would work in YOUR specific context.

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