Insights from 
Agilicist

In today’s enterprises, delivery often looks busy but achieves little. Delivery Theatre explores the illusion of progress created by rehearsed rituals, vanity metrics, and agile-by-numbers. From Jira-driven busyness to transformation-by-slide-deck, this article unpacks why organisations confuse activity with outcomes—and how to break free from performative delivery to focus on real customer value, measurable impact, and strategic alignment.

Turns out guacamole is the answer. I’m not entirely sure what the question is (on a side note, I just found out there is a new Douglas...

Clearly from those that have to do it or manage it, the answer is a resounding yes. Is it that clear-cut? Of course not. So let's delve...

We set Sales teams quota targets, but we don’t tell them they need to close a specific deal on a specific day. We ask marketing teams to...

In my consultancy work I use sporting analogies a lot. My hero growing up was Andre Agassi, and he once said that every tennis match is a...

Here’s a stat for you: 5% of employees are aware of and/or understand their company’s strategy. Or an even better one: 71% of employees...

Agilicist have been parachuted into a multitude of organisations to fix issues they’ve had working with geographically distributed...

Why Enterprises are moving away from Scrum and back to traditional delivery management. Companies are ditching the Scrum Master role....

“Whether your company is working in waterfall or agile, your testers will have the same basic skill-set and knowledge, the real...

One of the most often misunderstood (and often skipped) parts of the PI process is that of Objectives writing for the agile teams. The...

“The hours of folly are measured by the clock; but of wisdom, no clock can measure.” – William Blake. In the modern world there are...