Insights from 
Agilicist

In today’s enterprises, delivery often looks busy but achieves little. Delivery Theatre explores the illusion of progress created by rehearsed rituals, vanity metrics, and agile-by-numbers. From Jira-driven busyness to transformation-by-slide-deck, this article unpacks why organisations confuse activity with outcomes—and how to break free from performative delivery to focus on real customer value, measurable impact, and strategic alignment.

I’ve written my thoughts previously on why I hate daily stand-ups. Not because they can’t be valuable, but because they almost never are....

How the Scrum Master role is evolving in the modern enterprise and how your organisation can be first mover to take advantage

Are you imagining "What can be, unburdened by what has been"? Or are the margins “Too Big to Rig.” Whichever side of the fence you are...

Over the past twenty years the corporate world has seen significant change influenced by digital technology which has revolutionised the...

Jira, love it or hate it? Either way, for a lot of organisations it’s necessary; it’s the main tool that development teams use to (1)...

Turns out guacamole is the answer. I’m not entirely sure what the question is (on a side note, I just found out there is a new Douglas...

Scrum Masters eh? Do they ever think about what comes next? I don't mean in terms of work, but for yourselves. How long have you been...