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Competing with the Big Boys & Girls: Building an AI Centre of Excellence
For years small companies have been fast and nimble whilst larger firms are slow to adopt new approaches, but an uncomfortable truth about AI adoption is that large enterprises have the resources and dedicated teams to drive rapid transformation. The scale of benefit they can achieve is huge and has therefore made it a real focus for them. Smaller firms, by contrast, often struggle to give AI innovation the sustained focus and bandwidth it will need if they want to stay ahead

Simon Maurer
3 min read


Talent Isn’t Hired, It’s Built: What Scaleups Can Learn from Football
Mid-sized UK firms say they ‘can’t get the talent.’ But this isn’t an HR problem - it’s a strategy problem. Just like football clubs that build academies outperform those that only buy stars, businesses that design better jobs, embed learning, and hire for adaptability scale faster and lose fewer people. Talent shortages vanish when you treat talent as a system, not a shopping list.

Darren Emery
6 min read


Leadership at Scale: Stop Being the Bottleneck, Start Building Decision-Makers
As your company grows, the leadership model that got you here won’t get you there. Bottlenecked decisions, frustrated teams, and missed opportunities are signs you’re still leading like a start-up. To perform at scale, leaders must stop being heroes and start being hosts - designing systems that empower decision-makers at every level.

Darren Emery
5 min read


Beyond Outputs and Outcomes: The Systems Advantage
Most organisations obsess over outputs, some have shifted to outcomes - but the real competitive edge lies in systems. Nick Saban’s “process” and Sir Dave Brailsford’s “marginal gains” both prove the same point: you don’t win by chasing wins. You win by building the system that makes them inevitable.

Darren Emery
5 min read


Measuring the ROI on AI: A Boardroom Guide for UK Enterprises
Across UK enterprises, 8 in 10 AI projects never scale. The reason isn’t technical. It’s strategic. This guide shows how boards can avoid becoming the next cautionary tale by treating AI as a capital allocation decision.

Darren Emery
5 min read
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