Why Product-Led Growth (PLG) Fails in Big UK Organisations - and How to Do It Properly
Most UK enterprises want the outcomes of product-led growth - lower CAC, faster scaling, stronger retention - but very few want the operating-model surgery required to achieve it.
PLG isn’t a tactic or a funnel. It’s a multi-stage organisational journey that demands new teams, new governance, modern architecture and genuine autonomy.
Here’s how to do it properly.
